|
|
 |
|
|
  | Information |
|
A glance into the future of the fitness-industry
Whoever takes a glance at the fitness- and wellness-industry of the last ten years, can recognize significant changes. This change, which is affected by fast pace, will not decrease in the future, but increase the speed and demand our attention and flexibility at all times.
Due to this the European Fitness Summit has the task to let the participants benefit, next to the contacts, from the knowledge-exchange.
Next to the question, if a holistic communication and marketing strategy can lead to success for fitness clubs, Holger Bramsiepe has drawn, together with Andreas Steinle, a "future model" for this area at the European Fitness Summit 2009 and gave it free for discussions.
Andreas Steinle
 Andreas Steinle, CEO of the Zukunftsinstitut in Kelkheim/Frankfurt, has worked for big international companies in the past. He was a member of the leading team of the celebrated scientist Matthias Horx and works with him in consulting projects.
He is an expert for consumer-trends, New Marketing, as well as lifestyle and media.
In his speech he focused on the changes in different areas and built parallels to the fitness-industry.
He is an expert for consumption trends, New Marketing, as well as Lifestyle and Media. Mr. Steinle has been present at the FIBO Press Conference and at EFS 2008 and has been able to inspire the participants with his future thoughts and eplanations about the fitness market.
In his speech he focused on actual society trends and their impact on the fitness- and health market.
Holger Bramsiepe
 Holger Bramsiepe, Dipl. Designer, is managing partner of VISTAPARK® // INTEGRATED DESIGN & COMMUNICATION. His function implies the areas strategic customer consulting and conception for product-development, communication and new media as well as their convergent combination.
He thinks interdisciplinary and is able to draw back on many years of experience in the fields of investment- and consumption goods, trade as well as sport, leisure and fitness. The creation of innovation- and future-scenarios for brands and products, as well as workshops and speeches belong to his job.
Holger Bramsiepe focused in his speech on "success recipe communication ?!" and clarified brandpolitics as well as a holistic communication approach.
The experttalk and discussion were held in English.
|
| Programm |
Arrival:
With airplane Airport Barcelona
Hotel:
Hotel Skipper 5*, Barcelona Port Olímpic Avinguda Litoral 10 Barcelona 08005 Spain
Date:
06th -08th October 2010
|
|
|
